Today’s MarketingGoogle takes AI Mode ads to 10 more countries and adds multiturn ads in the US
Google is expanding ads in AI Mode to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines and Singapore, with Brazil, Mexico and the United Kingdom to follow in Q4. In the US it is launching multiturn ads, which can show on responses to follow-up queries as people keep talking with AI Mode. Google says click-through rates are already similar between sponsored and organic product list items in AI Mode.
Our take
AI Mode is no longer a US side test, it is becoming a standard inventory line across many English speaking markets. Multiturn ads matter more than the country list, because the buyer who asks a third follow-up question is usually closer to a purchase. Make sure your Shopping feed and broad match or AI Max campaigns are eligible in each new market, then watch the AI Mode segment in reporting before Q4 budgets lock.
