Today’s Marketing
Build it in public then launch the result
/dev/null

Build it in public then launch the result

/dev/null was #1 on Product Hunt on Oct 20, 2026, with 493 points. The tagline is a social network for devs, and the description says it started as a live stream from the JetBrains office, where four developers built it from scratch in 48 hours, in the open, on Oct 15, 2026. The maker comment says they went viral using a format most marketing teams would not touch, a raw 48-hour live stream with no script, and Ryan Hoover of Product Hunt joined the thread.

Updated · By Blake Emal

The live build gave the launch an audience before launch day, and the story of how it was made is as shareable as the product. To copy it, build something in the open before launch. Then tell the build story in the description.

  1. Build something in the open before launch
  2. Tell the build story in the description
  3. Link the full story from the maker comment

Posted Oct 20, 2026 · /dev/null

Product Launch ExamplesProduct Hunt Launch ExamplesBest day and time to launch on Product Hunt

Launch one thing every day for a weekSupabaseLaunch one thing every day for a weekShip updates on a steady beatLinearShip updates on a steady beatLead updates with a number people feelRaycastLead updates with a number people feelShow each feature in its own frameFramerShow each feature in its own frameGive every update a coverResendGive every update a coverName the update in plain wordsVercelName the update in plain words