Today’s Marketing
Sell a safety feature with an absurd ride
Uber

Sell a safety feature with an absurd ride

Uber posted Uber for Lobster? on Oct 29, 2026 to explain Record My Ride: drivers can record audio and video, and riders can record audio, all within the Uber app. The 28 second video follows a rider in a giant inflatable lobster costume getting into a car, then shows the driver and the recording screen in the app. The post ends with And sometimes, you catch a lobster too. It passed 900 likes and 30,000 views.

Updated · By Blake Emal

Safety features are hard to post about without sounding scary, so a ridiculous passenger gives people a reason to watch, and the app screen at the end shows exactly how the feature works. To copy it, pick the feature people avoid thinking about.

  1. Pick the feature people avoid thinking about
  2. Open with a ridiculous situation
  3. Show the feature inside the product at the end
  4. Say plainly who it protects and how

Posted Oct 29, 2026 with 906 likes and 30,435 views · Uber

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Launch one thing every day for a weekSupabaseLaunch one thing every day for a weekShip updates on a steady beatLinearShip updates on a steady beatLead updates with a number people feelRaycastLead updates with a number people feelShow each feature in its own frameFramerShow each feature in its own frameGive every update a coverResendGive every update a coverName the update in plain wordsVercelName the update in plain words

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