Today’s Marketing
Make giving cost your customer nothing
Airbnb

Make giving cost your customer nothing

Airbnb announced on Oct 28, 2026 that, starting that day, it donates a portion of revenue from every stay to Airbnb.org to provide free short term housing for people displaced by disaster, traveling for medical care or facing other crises. The post says Guests don't pay more and hosts don't earn less. You're helping simply by traveling. The first image reads Stays on Airbnb now support free emergency housing. The post passed 360 likes and 376,000 views.

Updated · By Blake Emal

Charity add ons usually ask the buyer to pay extra, so saying guests pay nothing more and hosts lose nothing removes the catch, and every booking becomes a way to help. To copy it, tie the cause to the action customers already take.

  1. Tie the cause to the action customers already take
  2. Say who pays and who does not
  3. Name exactly who the money helps
  4. Put the promise in one line on the image

Posted Oct 28, 2026 with 365 likes and 376,665 views · Airbnb

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