Today’s Marketing
Zapier

Welcome buyers to a new era

Zapier homepage hero reading Welcome to automation in the agentic era

Welcome to automation in the agentic era greets visitors into what comes next for automation.

Screenshot: zapier.com, captured Oct 20, 2026

The Zapier homepage headline reads Welcome to automation in the agentic era. The subhead invites you to start building in your favorite AI tool, then run workflows on Zapier.

A welcome line reads as an invitation. It names the new era and tells visitors Zapier is ready to guide them through it.

Name the shift your buyers feel right now. Open your headline with Welcome to and that shift. Follow with a subhead that says how to start today.

One email every Monday

You get nine examples, each with one line on why it works.