The Cloudflare homepage headline reads Everything we learned from powering 20% of the Internet. The line ends with the words yours by default.
A share of the whole Internet is a proof number people can picture. The headline then hands that experience to the reader, so the big number turns into a personal benefit.
Find the one number that shows your scale, and check you can back it up. Put it inside the headline instead of a stats bar lower down. Close the line by saying what the reader gets from it.
