Highway 9 Consulting runs the Make Work EZ campaign for EZOps. The case study board shows the line on billboards and airport screens. A prospect saw the campaign at Midland International Air and Space Port and signed a $37,000 contract, per the Highway 9 case study.
Make Work EZ stays word for word the same from billboards to the website. A person who sees it twice recognizes it the second time. The tagline also echoes the EZ in the company name.
Pick one short tagline and lock the exact wording. Use it on every ad and web page with no rewrites. Track closed deals back to the campaign so you can show the result.
