Scrums.com launches its software factory with a pricing table in the launch post. The US plan shows $4,500 a month with the old $8,000 price struck through beside it.
Seeing $8,000 crossed out next to $4,500 makes the launch price feel like a win. The reader feels that before reading the rest of the post.
Put your launch price and your standard price in the same row. Strike through the standard price so the gap shows at a glance. Keep both numbers large enough to read in a screenshot.
