Today’s Marketing
Asana

Call yourself the home for people and agents

Asana homepage hero reading The OS for human-agent teams

The OS for human-agent teams names a new kind of team, and the hero art shows people and agents passing work along.

Screenshot: asana.com, captured Oct 20, 2026

The Asana homepage headline reads The OS for human-agent teams. Around it, cards like Launch Planner and Approve edits connect people and agents in one flow.

The headline names a team buyers are starting to build and puts Asana at its center. The art shows the handoffs, so the idea feels concrete.

Name the new kind of team your product serves in a few words. Put your product in the role of the system that runs it. Show the handoffs between people and agents in the hero art.

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