A follow up after no response should add something new, not just check in. Bump once in the same thread with the ask in one line, then send a resource, an insight or a comment on their work. Josh Braun lists just checking in and just following up among the follow ups that get people ghosted.
Updated · By Blake Emal · 5 real examples, each linked to its source
| Follow up type | Real example | Why it works |
|---|---|---|
| One line bump | Basecamp two touch | Keeps the context in view |
| Offer an asset | 937 cold calls analysis | Gives a reason to reply |
| Compliment their take | Josh Braun list | Personal, not pushy |
| Multiple choice | voicemail email | Reply takes one letter |
| Breakup | Bye for now | Invites the truth |
Each follow up gives the reader something useful or personal, so it reads as help rather than pressure.
A short bump in the same thread keeps the context in view. Josh Braun's teardown also shows how much shorter the first email could have been.
Replying takes one keystroke, and option C gives permission to say no, which makes any answer easier than silence.
Tentative wording and an easy way to say no often draw the truth, and the PS asks for a referral.
Agreeing lowers the reader's guard, and asking about the future is easier than asking for a purchase now.
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Enough to give several real reasons to reply, then stop with a breakup email.
Just checking in, bumping this, or did you get my email. They add nothing new.
Usually yes, so the reader sees the original context.