Justin Welsh
Send three helpful messages before you pitch
A designer's cold DMs to Justin Welsh gave free advice first and led to a $50,000 contract.
Updated · By Blake Emal
Justin Welsh describes how Andy Kennedy messaged him: first a fix for low contrast buttons with no ask, then a resource when Justin posted about a new website, then a detailed answer showing expertise. Welsh says he signed a $50,000 contract with Andy.
Each message was personal and useful on its own, so by the time there was a deal, trust was already built.
- Open with a specific, useful fix and no ask
- Watch for posts that signal a need
- Return with a resource built for them
- Answer questions in depth
- Let them ask for the call
Posted Jan 20, 2024 · Justin Welsh
