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Show beginners what top teams do
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Show beginners what top teams do

Zapier's email How top teams automate says a lot of people start with simple automations like to-do lists or reminders, but Zapier can go far beyond that, with an Explore use cases button and a box about paid plans.

Updated · By Blake Emal

Showing what skilled teams build makes a basic user picture a bigger use, which is what leads to an upgrade. To copy it, name the simple way most users start. Then show what top teams do instead.

  1. Name the simple way most users start
  2. Show what top teams do instead
  3. Link to use cases and then the paid plan

Really Good Emails archive, captured Oct 22, 2026 · Zapier

Lifecycle Email Examples

Open a newsletter with a hard questionChargebeeOpen a newsletter with a hard questionTeach first then show the featureCanvaTeach first then show the featureSend a guide that grows their revenueStripeSend a guide that grows their revenueTell users what they can do nowDropboxTell users what they can do nowMake alerts tell people what to doZapierMake alerts tell people what to doBundle a month of updates in one emailFramerBundle a month of updates in one email