Today’s Marketing
Send the next step right after the last one
Loom

Send the next step right after the last one

Loom's email Let Loom take your meeting notes starts with You've connected your calendar, now let Loom do the rest, and has one Record your meetings button.

Updated · By Blake Emal

The email builds on an action the user just took, so the next step feels like finishing setup rather than a new ask. To copy it, trigger the email from a setup step. Then say what they just did in the first line.

  1. Trigger the email from a setup step
  2. Say what they just did in the first line
  3. Give one button for the next step

Really Good Emails archive, captured Oct 22, 2026 · Loom

Lifecycle Email Examples

Open a newsletter with a hard questionChargebeeOpen a newsletter with a hard questionTeach first then show the featureCanvaTeach first then show the featureSend a guide that grows their revenueStripeSend a guide that grows their revenueTell users what they can do nowDropboxTell users what they can do nowMake alerts tell people what to doZapierMake alerts tell people what to doBundle a month of updates in one emailFramerBundle a month of updates in one email