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Sell the new feature by the job it removes
Loom

Sell the new feature by the job it removes

Loom's email Record and summarize meetings instantly introduces AI powered meeting notes.

Updated · By Blake Emal

Naming the chore it removes, writing notes, makes the feature's value obvious. To copy it, name the chore the feature removes. Then put that in the subject.

  1. Name the chore the feature removes
  2. Put that in the subject
  3. Show the result in the email

Really Good Emails archive, captured Oct 22, 2026 · Loom

Lifecycle Email Examples

Open a newsletter with a hard questionChargebeeOpen a newsletter with a hard questionTeach first then show the featureCanvaTeach first then show the featureSend a guide that grows their revenueStripeSend a guide that grows their revenueTell users what they can do nowDropboxTell users what they can do nowMake alerts tell people what to doZapierMake alerts tell people what to doBundle a month of updates in one emailFramerBundle a month of updates in one email