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Remind people of the one next step
Atlassian

Remind people of the one next step

Atlassian sent a reminder with the subject Reminder create your first Jira project, built around a single button.

Updated · By Blake Emal

One next step is easy to take, and a first project is the moment a trial becomes real use. To copy it, find the first action that predicts staying. Then send one email about only that.

  1. Find the first action that predicts staying
  2. Send one email about only that
  3. Use one button

Really Good Emails archive, captured Oct 22, 2026 · Atlassian

Lifecycle Email Examples

Open a newsletter with a hard questionChargebeeOpen a newsletter with a hard questionTeach first then show the featureCanvaTeach first then show the featureSend a guide that grows their revenueStripeSend a guide that grows their revenueTell users what they can do nowDropboxTell users what they can do nowMake alerts tell people what to doZapierMake alerts tell people what to doBundle a month of updates in one emailFramerBundle a month of updates in one email