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Sell the next channel to email users
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Sell the next channel to email users

Mailchimp's email A little SMS goes a long way leads with Keep the momentum going on their phones and Why stop at the inbox, with an Explore SMS button and steps like Send your first texts in just a few days.

Updated · By Blake Emal

Email users already have the list and the habit, so a second channel feels like an easy add on, not a new tool. To copy it, pick the add on that fits what they already use. Then frame it as the next step after email.

  1. Pick the add on that fits what they already use
  2. Frame it as the next step after email
  3. Show how fast they can start

Really Good Emails archive, captured Oct 22, 2026 · Mailchimp

Lifecycle Email Examples

Open a newsletter with a hard questionChargebeeOpen a newsletter with a hard questionTeach first then show the featureCanvaTeach first then show the featureSend a guide that grows their revenueStripeSend a guide that grows their revenueTell users what they can do nowDropboxTell users what they can do nowMake alerts tell people what to doZapierMake alerts tell people what to doBundle a month of updates in one emailFramerBundle a month of updates in one email