Today’s Marketing
Teach each new feature with a picture
Anthropic

Teach each new feature with a picture

Claude's email New in app browsing, artifacts, and iOS simulator support walks through new desktop app features with screenshots.

Updated · By Blake Emal

Showing each feature in use teaches it faster than a list of names. To copy it, list the new features in the subject. Then give each one a screenshot.

  1. List the new features in the subject
  2. Give each one a screenshot
  3. Add one line on when to use it

Really Good Emails archive, captured Oct 22, 2026 · Anthropic

Lifecycle Email Examples

Open a newsletter with a hard questionChargebeeOpen a newsletter with a hard questionTeach first then show the featureCanvaTeach first then show the featureSend a guide that grows their revenueStripeSend a guide that grows their revenueTell users what they can do nowDropboxTell users what they can do nowMake alerts tell people what to doZapierMake alerts tell people what to doBundle a month of updates in one emailFramerBundle a month of updates in one email