Today’s Marketing

How to collect testimonials for a SaaS product

To collect testimonials for a SaaS product, ask at the moment customers are happiest, give them a one click way to share, and gather the praise they already posted on X, LinkedIn, G2 and Product Hunt. Ask for their role and permission to use their name, and ask a few for a short video.

Updated · By Blake Emal · 6 real examples, each linked to its source

What are the steps

  1. Add a share buttonSuperhuman puts Share your experience in the hero of its love page.
  2. Gather posts people already wroteTella and CleanShot fill their walls with posts from X.
  3. Pull reviews from review sitesMemberstack counts reviews from Product Hunt, G2 and Twitter.
  4. Ask a set questionlemlist shows reviews that answer What do you like best about lemlist?
  5. Ask for short videosbeehiiv and Testimonial mix selfie videos into the grid.

How do the options compare

SourceEffortReal example
Share button on the pageLowSuperhuman
Posts on XLowTella, CleanShot
LinkedIn postsLowlemlist
Review sitesMediumMemberstack, ClickUp
Video testimonialsHighbeehiiv, Testimonial

Where do these numbers come from

  1. Senja wall of love
  2. Memberstack testimonials

Which real examples show it

Pair the wall with a share your story button
Superhuman

1. Pair the wall with a share your story button

A Share your experience button next to the signup turns happy readers into new testimonials, and product chips let a suite show proof for each product.

  1. Add a Share your experience button to the hero
  2. Put the signup button beside it
  3. Add filter chips for each product

Full breakdown · Source

Filter the wall by use case
Tella

2. Filter the wall by use case

Use case tabs let a course creator or a product marketer find proof from someone like them, and quotes from people who switched answer the competitor question.

  1. Tag each testimonial by use case
  2. Add tabs for the top use cases
  3. Feature quotes from people who switched

Full breakdown · Source

Count reviews by source
Memberstack

3. Count reviews by source

Counting reviews by source shows the praise is spread across real platforms, the strongest answer to are these real.

  1. Add a stats bar with review count and rating
  2. Add filters by review source
  3. Show customer faces in the hero

Full breakdown · Source

Keep the reactions on each post
lemlist

4. Keep the reactions on each post

Visible reactions and comments show that other people agreed with the post, which adds proof on top of the quote.

  1. Embed social posts with their reactions
  2. Add reviews that answer a set question
  3. Show the rating on each review

Full breakdown · Source

Get three ideas for your own product

Pick a channel and a goal. Get real examples and a plan to fill in. Free, no login.

Open the idea generator

What else do people ask

When is the best time to ask for a testimonial

Right after a win, like a first result, a support fix or a renewal. Bilal Budhani's quote on Cap's page came after an export bug was fixed in about 40 minutes.

Do you need permission to use a public post

Ask anyway. A quick thank you and a request to feature the post keeps the relationship good and confirms the name and role.

Should you pay for testimonials

Do not pay for praise. Some tools offer rewards for leaving a testimonial; if you use them, say so and keep the quotes honest.

Related answers

One email every Monday