Video vs text testimonials

What are the steps

1. Lead with skimmable textButtondown highlights the key phrase in each quote.
2. Mix in a few videosbeehiiv places selfie videos between text cards.
3. Add screenshots as a middle optionOpusClip pairs quotes with results screenshots.
4. Keep text as page textTuple's quotes are plain text on the page.
5. Label each videoTestimonial shows the name and role on each video card.

How do the options compare

Where do these numbers come from

1. beehiiv testimonials
2. Tuple love

Which real examples show it

beehiiv

1. Mix video testimonials with screenshots

Faces on video and screenshots of payouts are hard to fake, so a mixed grid feels more real than a column of quotes.

1. Collect short selfie videos
2. Add screenshots of real results
3. Mix formats in one grid

Full breakdown · Source

Testimonial

2. Put a signup card inside the wall

A signup card placed among the testimonials catches readers at the moment they are most convinced.

1. Add a signup card inside the grid
2. List the kinds of customers you serve
3. Mix video and text testimonials

Full breakdown · Source

Buttondown

3. Highlight the key phrase in each quote

Highlighting the key words lets skimmers get the point of each quote, and the subhead shows the product fits big and small senders.

1. Highlight the key phrase in each quote
2. Show the range of customers in one line
3. Add a name and role to every quote

Full breakdown · Source

Tuple

4. Keep the love page plain and personal

Plain quotes from developers read like real messages, which suits a skeptical audience better than polished marketing.

1. Name the audience in the subhead
2. Use plain quotes with full names
3. Keep quotes that compare you to the default tool

Full breakdown · Source

OpusClip

5. Pair each quote with a screenshot of results

Screenshots of results next to each quote show the outcome instead of claiming it, and creator labels help each visitor find someone like them.

1. Pair quotes with screenshots of results
2. Label each person by type
3. Put your user count under the headline

Full breakdown · Source

Kit

6. Show the source and date of every quote

Names buyers know, shown with dates and the original source, make the praise easy to believe, and creators like you mirrors the buyer back to them.

1. Show the date and source on each card
2. Lead with names your buyers know
3. Say who the page is for in the headline

Full breakdown · Source

What else do people ask

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