Today’s Marketing
Lend your sponsor spot to an artist
Spotify

Lend your sponsor spot to an artist

Spotify posted Tyler, The Creator brought GOLF to El Clásico on Oct 25, 2026, tagging FC Barcelona, over a short video of Tyler at the match. X's news summary of the game says Barcelona swapped the usual Spotify logo on its shirts for Tyler's GOLF brand for the Clásico. The post passed 6,700 likes and 583,000 views.

Updated · By Blake Emal

Giving the shirt to an artist for one big match turns a logo placement into a music moment fans talk about, and Spotify still gets the credit for bringing it. To copy it, pick one big moment you already sponsor.

  1. Pick one big moment you already sponsor
  2. Hand the space to an artist your fans love
  3. Post it from your brand account the same day
  4. Tag the partner so both audiences see it

Posted Oct 25, 2026 with 6,786 likes and 583,508 views · Spotify

Social Post ExamplesCo Marketing Partnership ExamplesFounder account vs brand account

Join a joke your audience already sharesSupabaseJoin a joke your audience already sharesShare one real number about how you pay37signalsShare one real number about how you payShare a fun fact list people want to pass onVercelShare a fun fact list people want to pass onQuote your own product and add why it mattersVercelQuote your own product and add why it mattersCelebrate small wins in publicJosh PigfordCelebrate small wins in publicShow the handmade version next to the AI oneJurgen PloegerShow the handmade version next to the AI one