Today’s Marketing

Netflix marketing examples

Our library holds 2 public Netflix marketing examples across its social posts, each linked to the source. The two moves: launch with the characters fans already love, and give fans the official dance to copy. Each one below has what Netflix did, why it works and the steps to copy it.

Updated · By Blake Emal · 2 real examples, each linked to its source

What does Netflix do at a glance

How does Netflix handle its social posts

Give fans the official dance to copy
Netflix

2. Give fans the official dance to copy

An official routine hands fans something to learn and film, so every copy they post becomes another ad for the song and the film.

  1. Pick the moment fans already replay
  2. Publish the official version of it
  3. Keep the clip short enough to learn
  4. Invite copies by calling it official

Full breakdown · Source

What else do people ask

What channels does Netflix use in its marketing

In our library: social posts. The library covers public examples only, so Netflix may use other channels too.

What can I copy from Netflix's marketing

Launch with the characters fans already love: Open with the names your fans already know; Give fans the official dance to copy: Pick the moment fans already replay.

Where do these examples come from

Each one is a public page, post, ad or email with a link to the source, captured by Today’s Marketing in October 2026.

Where can I see more brands

One email every Monday