Today’s Marketing

How to get more demo requests from your demo page

To get more demo requests, make booking feel safe and worth the time. Shorten the form, say how long the call is and what it covers, promise no hard sell, show proof beside the form, and let people pick a time right after they submit instead of waiting for a reply.

Updated · By Blake Emal · 6 real examples, each linked to its source

What are the steps

  1. Take the pressure offSprinklr says No pitch, no obligation, and no spam.
  2. Say what they getVidyard promises use cases, a walk-through and pricing specific to your needs.
  3. Show who they will meetUserpilot puts team photos on the form.
  4. Book on the next screenChili Piper says Pick a time on the next screen.
  5. Add proofSentinelOne shows a 4.7/5 rating from 300+ reviews.

How do the options compare

FearFixReal example
A hard sellPromise no pitchSprinklr
A wasted callName the agenda and pricingVidyard
A junior repPromise the right expertContentsquare
Waiting for a replyInstant schedulingChili Piper
Not ready to talkWatch now optionNavan

Where do these numbers come from

  1. Sprinklr demo
  2. SentinelOne request a demo

Which real examples show it

Take the sales pressure off
Sprinklr

1. Take the sales pressure off

Saying no pitch and no spam out loud answers the main fear of enterprise buyers who expect a hard sell after they book.

  1. Promise no pitch and no spam
  2. Add a line for buyers not ready to commit
  3. Show security badges near the form

Full breakdown · Source

Promise pricing on the call
Vidyard

2. Promise pricing on the call

Promising pricing on the call answers the question many buyers book a demo to ask, so they know it will not be a runaround.

  1. Say you will cover pricing
  2. List what the demo includes
  3. Ask for three fields

Full breakdown · Source

Ask for three fields and say how long it takes
Chili Piper

4. Ask for three fields and say how long it takes

A short form with a stated time cost removes the main reason people abandon demo forms, and booking the meeting on the next screen keeps the momentum.

  1. Cut the form to the fields you route on
  2. Say how long the form takes under the button
  3. Let people pick a time right after submitting

Full breakdown · Source

Show the product next to the form
SentinelOne

5. Show the product next to the form

A product screenshot beside the form shows what the demo is about, so the request feels like a step toward something real.

  1. Add a product screenshot beside the form
  2. Show your review score above it
  3. List three things they will learn

Full breakdown · Source

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What else do people ask

Does instant scheduling help

It removes the wait between the form and the meeting, which is where many leads go cold. Chili Piper lets people pick a time on the next screen.

Should you promise pricing on the call

If buyers often ask for it, yes. Vidyard says its demo includes pricing specific to your needs.

What if people are not ready for a call

Offer a self serve option too, like Navan's Watch Now button or Wistia's product tour.

Related answers

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