How to write a demo request page headline

What are the steps

1. Pick the outcome, the number or the proofChoose what your buyer doubts most.
2. Write the outcomeProcore says Do more with the hours you work.
3. Or use a numberWhatfix says Boost user adoption 40%.
4. Or lead with proofSecureframe says 99% of users recommend Secureframe.
5. Put the call details in the subheadHiBob and Appcues name the 30 minute length.

How do the options compare

Where do these numbers come from

1. Procore demo
2. Whatfix request a demo
3. Secureframe request a demo

Which real examples show it

Procore

1. Lead with the time customers save

A concrete time saving gives the buyer a reason to spend time on the demo, and the photo shows the product in the buyer world.

1. Put the time saved in the subhead
2. Show your buyer at work in the image
3. Mark survey based numbers with a footnote

Full breakdown · Source

Whatfix

2. Put the result in the headline

A number in the headline tells buyers the outcome to expect before they read about features.

1. Write the outcome as a number
2. Add your review count above it
3. Show the product faintly behind the form

Full breakdown · Source

Secureframe

3. Make social proof the headline

Leading with a recommendation rate answers the risk question compliance buyers have, before they read anything else.

1. Use your strongest proof point as the headline
2. List what the demo will explore
3. Add review badges under the list

Full breakdown · Source

Salesloft

4. Show the next steps after booking

Showing the three steps after the form tells buyers exactly what they are signing up for, which makes the first step easy.

1. Start the form with email only
2. List what happens after they submit
3. Promise you will skip the generic pitch

Full breakdown · Source

HiBob

5. Ask for only two fields

Two fields feels like no effort at all, so more people start the request, and the rest of the details can come on the call.

1. Start with email and name only
2. Put the call length in the headline
3. Add a customer count under the form

Full breakdown · Source

Attentive

6. Let buyers pick what they want to see

Checkboxes let buyers shape the demo before the call, and they tell the sales rep what to prepare without a long discovery form.

1. Add a checkbox row for what they want to see
2. Use your product lines as the options
3. Put recognizable customer logos beside the form

Full breakdown · Source

What else do people ask

Related answers