How to write a Product Hunt maker comment

What are the steps

1. Start with your own problemUpstream's founder got 200 emails a day at Algolia.
2. Answer the biggest worryLittlebird's pinned comment covers privacy before anyone asks.
3. Use labeled partsFigma for Agents uses What is it, The problem and Who it's for.
4. Share real numbersDataFast's maker shares MRR and paying customers.
5. End with a questionFundraisly asks What was the most painful part for you?

How do the options compare

Where do these numbers come from

1. Product Hunt, Preparing for launch
2. Product Hunt Launch Guide

Which real examples show it

Upstream

1. Start the maker comment with your own pain

A specific problem the founder lived makes the pitch believable, the emoji list keeps five features easy to skim, and a community-only code thanks people for showing up.

1. Open with the problem you lived
2. List features with one icon each
3. Add an offer just for the Product Hunt community

Full breakdown · Source

Littlebird

2. Answer the biggest worry in the first comment

Answering the obvious privacy worry in the first comment removes the top objection, and a sample question gives people something to try right away.

1. Answer the biggest objection in the first comment
2. Give people one prompt to try
3. Let your hunter add context in their own voice

Full breakdown · Source

Figma

3. Write the first comment in labeled parts

Labeled parts let a skimmer find the problem and the audience in seconds, and naming the tools people already use shows exactly where the product fits.

1. Split the first comment into labeled parts
2. State the problem in one plain line
3. Say who it is for and which tools it works with

Full breakdown · Source

DataFast

4. Tell the founder story with real numbers

A slow, honest start followed by today's numbers reads as earned, and calling this the first real launch gives people a reason to show up on the day.

1. Open the maker comment with why you built it
2. Share your real numbers from the start and from today
3. Lead the gallery with a short launch video

Full breakdown · Source

Fundraisly

5. Make the tagline a measurable promise

A number and a timeframe make the promise specific, and ending the maker comment with a question invites founders to reply instead of just reading.

1. Put a number and a timeframe in the tagline
2. Share your results in the maker comment
3. End the comment with a question

Full breakdown · Source

SuperX

6. Tell people why you built it again

A maker with a known past product gives the community a reason to trust the new one, and the story explains why this product needed to exist.

1. Mention the past product people know
2. Say what broke that you are fixing
3. List what it does in short lines

Full breakdown · Source

What else do people ask

Related answers