How to prepare for a Product Hunt launch

What are the steps

1. Join the community earlyProduct Hunt suggests commenting and following makers before you launch, under your own name.
2. Write the tagline and descriptionTaglines cap at 60 characters, so say what it does plainly.
3. Build the gallery and videoAt least two gallery images are required, and Product Hunt says about 53% of Product of the Day winners since 2021 included a video.
4. Draft the maker commentProduct Hunt says 70% of Product of the Day, Week or Month winners had a first comment by the maker.
5. Tell your people the dateSchedule up to a month ahead and ask for feedback and support, not upvotes.

How do the options compare

Where do these numbers come from

1. Product Hunt Launch Guide
2. Product Hunt, Preparing for launch

Which real examples show it

Moda

1. Repeat the tagline on the first card

The first image restates the promise, so the tagline still lands for people who only look at the gallery, and past results tell the community this maker ships.

1. Repeat the tagline on the first gallery card
2. Show the product in the second card
3. Mention past launches in the first comment

Full breakdown · Source

Fundraisly

2. Make the tagline a measurable promise

A number and a timeframe make the promise specific, and ending the maker comment with a question invites founders to reply instead of just reading.

1. Put a number and a timeframe in the tagline
2. Share your results in the maker comment
3. End the comment with a question

Full breakdown · Source

Upstream

3. Start the maker comment with your own pain

A specific problem the founder lived makes the pitch believable, the emoji list keeps five features easy to skim, and a community-only code thanks people for showing up.

1. Open with the problem you lived
2. List features with one icon each
3. Add an offer just for the Product Hunt community

Full breakdown · Source

own.page

4. Position against the category you replace

More than a link in bio names the category buyers already know and says how this is different, and replies from the maker keep the thread active.

1. Name the category you are better than
2. Show the product with a real person
3. Reply to every comment on launch day

Full breakdown · Source

Goldfish

5. Teach the main action in the tagline

The tagline teaches the one key to press, so people know how to use it before they install it, and founding members show it was tested before launch day.

1. Put the main action in the tagline
2. Explain the name in the maker comment
3. Say who used it before launch

Full breakdown · Source

/dev/null

6. Build it in public then launch the result

The live build gave the launch an audience before launch day, and the story of how it was made is as shareable as the product.

1. Build something in the open before launch
2. Tell the build story in the description
3. Link the full story from the maker comment

Full breakdown · Source

What else do people ask

Related answers