What a waitlist confirmation email should say

What are the steps

1. Send it right awayLumnya's page promises an instant confirmation at the email you gave.
2. Ask for one clickLeitro's step two is one click in the email it sends right away.
3. Say what happens nextLumnya says spots are set by signup order and store fit.
4. Repeat what they getPut the perk from the page, like Secret Keeper's free forever access, in the email.
5. Make leaving easyA Billion Agents says to reply to its email to be taken off the list.

How do the options compare

Where do these numbers come from

1. Lumnya waitlist
2. A Billion Agents

Which real examples show it

Lumnya

1. Spell out exactly what joining gets you

Concrete terms answer what do I get and what happens next, the two questions that stop people from joining a waitlist.

1. List exactly what early members get
2. Explain how invites are ordered
3. Show what happens after the form

Full breakdown · Source

A Billion Agents

2. Confirm every signup with one link

A confirm link keeps the list real, and explaining what happens to unconfirmed addresses shows respect for people's data.

1. Send one confirm link
2. Say what happens if they do not confirm
3. Make leaving the list one reply

Full breakdown · Source

Leitro

3. Promise only the emails you will send

Naming the exact emails people will get lowers the cost of signing up, and the product preview shows what they are waiting for.

1. Say exactly which emails you will send
2. Say there is no payment
3. Show the product beside the form

Full breakdown · Source

Secret Keeper

4. Give the list a reward that lasts

A permanent free license is a reward people can feel, and the optional questions help the team plan builds without blocking signups.

1. Offer a reward early members keep
2. Explain joining in three steps
3. Make extra questions optional

Full breakdown · Source

Kleinau Labs

5. Run one waitlist for several apps

One form for several products keeps the studio's list in one place and tells it which product people want most.

1. Let people pick the product they want
2. Promise a single email
3. Say what you will not do

Full breakdown · Source

Thumbwise

6. Show the price before launch

Showing the price before launch filters for people who will actually buy, and a one time price is easy to decide on.

1. Show the price on the coming soon page
2. Say what is free and what is paid
3. Use a notify me at launch button

Full breakdown · Source

What else do people ask

Related answers