Waitlist vs beta signup

What are the steps

1. Use a waitlist when it is not builtKeyhouse says Keyhouse isn't built yet. Join the waitlist.
2. Use a beta when people can use itVayo runs a free, invite-only private beta.
3. Make the beta an applicationIcosa asks people to tell us about your work.
4. Sort with one or two questionsVayo asks about trips per year.
5. Say how invites go outLeitro sends invites in small batches.

How do the options compare

Where do these numbers come from

1. Vayo
2. Icosa Zeno early access

Which real examples show it

Keyhouse

1. Tie the waitlist to news from this week

A real event from this week shows why the product matters right now, and admitting it is not built yet makes the page more believable.

1. Open with a recent event your buyers felt
2. Say plainly what stage the product is at
3. Put the email field in the hero

Full breakdown · Source

MiniMailer

2. Put the opening date in a badge

A visible opening date tells developers whether to wait or look elsewhere, and one email on opening day is an easy yes.

1. Show the opening date in a badge
2. Name who it is for in the first line
3. Promise one email on launch day

Full breakdown · Source

Vayo

3. Ask two quick questions to sort invites

Two one tap questions let the team invite the most active travelers first without making the form feel long.

1. Ask one or two one tap questions
2. Use the answers to pick who gets in first
3. Say why the beta is small

Full breakdown · Source

Icosa

4. Turn early access into an application

An application with hands-on setup makes early access feel selective and valuable, and it tells the team which users to start with.

1. Call the form an application
2. Ask what the person works on
3. List the perks of being early

Full breakdown · Source

Leitro

5. Promise only the emails you will send

Naming the exact emails people will get lowers the cost of signing up, and the product preview shows what they are waiting for.

1. Say exactly which emails you will send
2. Say there is no payment
3. Show the product beside the form

Full breakdown · Source

A Billion Agents

6. Confirm every signup with one link

A confirm link keeps the list real, and explaining what happens to unconfirmed addresses shows respect for people's data.

1. Send one confirm link
2. Say what happens if they do not confirm
3. Make leaving the list one reply

Full breakdown · Source

What else do people ask

Related answers