Today’s Marketing

Cloudflare marketing examples

Our library holds 2 public Cloudflare marketing examples across its homepage, each linked to the source. The two moves: open with why they chose you, and let readers filter by product. Each one below has what Cloudflare did, why it works and the steps to copy it.

Updated · By Blake Emal · 2 real examples, each linked to its source

What does Cloudflare do at a glance

How does Cloudflare handle its homepage

Open with why they chose you
Cloudflare

1. Open with why they chose you

Buyers reading a case study are making the same decision, so the customer's reason for choosing comes first and does the selling.

  1. Ask customers why they picked you
  2. Use their exact answer as the opening quote
  3. Name the person and title under it

Full breakdown · Source

Let readers filter by product
Cloudflare

2. Let readers filter by product

A company with many products needs one changelog that each team can narrow to its own stack, plus a feed per product for people who only follow one.

  1. Add a product filter to the feed
  2. Offer an RSS feed per product
  3. Tag each entry with its product name

Full breakdown · Source

What else do people ask

What channels does Cloudflare use in its marketing

In our library: homepage. The library covers public examples only, so Cloudflare may use other channels too.

What can I copy from Cloudflare's marketing

Open with why they chose you: Ask customers why they picked you; Let readers filter by product: Add a product filter to the feed.

Where do these examples come from

Each one is a public page, post, ad or email with a link to the source, captured by Today’s Marketing in October 2026.

Where can I see more brands

One email every Monday