Today’s Marketing
Open with why they chose you
Cloudflare

Open with why they chose you

Cloudflare's Gusto story opens with a large quote from Gusto's Head of AIT Engineering: We pulled up Gartner's Magic Quadrant and Cloudflare emerged as the clear choice, followed by the global presence and built-in redundancy of the Cloudflare network made the decision much easier.

Updated · By Blake Emal

Buyers reading a case study are making the same decision, so the customer's reason for choosing comes first and does the selling. To copy it, ask customers why they picked you. Then use their exact answer as the opening quote.

  1. Ask customers why they picked you
  2. Use their exact answer as the opening quote
  3. Name the person and title under it

Live page captured Oct 23, 2026 · Cloudflare

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