Clay1. List the jobs an integration does
Numbered jobs make an abstract integration concrete, and the event gives a next step.
- Open with the value buyers are missing
- Name both products
- List three concrete jobs
- Bold each job
- Invite to a live demo
How to announce a product launch on LinkedIn
Announce a launch on LinkedIn from the company page and from people at the same time. The company post names what launched and lists the jobs it does. The founder or team posts add personality, a story or a video. Clay and Lavender both launched Gong integrations this way, with numbered uses and a playful hook.
Updated · By Blake Emal · 3 real examples, each linked to its source
What are the steps
- Company post with the factsName it and list what people can now do.
- Founder post with the whyWhy it matters and what comes next.
- Team post with personalityA story, a joke or a short video.
- Give one next stepA demo, an event or a link in comments.
- Tag the partnerPartners reshare to their audience.
How do the options compare
| Post | Role | Real example |
|---|---|---|
| Company page | Facts and use cases | Clay |
| CEO | Welcome and vision | Will Allred, Lavender |
| Teammate | Humor and reach | Obaid Durrani, Clay |
Which real examples show it
Clay
Clay2. Launch the same feature from a person too
A personal account with humor reaches people the company page does not.
- Ship the company post
- Have a teammate post the same launch
- Explain it in one sentence
- Add one surprising line
- Use a short video
Lavender
3. Make a partner launch feel like a party
Speaking to the partner's users by a nickname makes the launch feel like a welcome, and the game gives a reason to visit.
- Address the partner's users directly
- Say what launched in one line
- Add a small playful surprise
- Explain why the two companies fit
- Hint at what comes next
Get three ideas for your own product
Open the idea generatorPick a channel and a goal. Get real examples and a plan to fill in. Free, no login.
What else do people ask
Should the link go in the post or the comments
Many teams put it in the comments, as Clay did. Test both.
Who should post a launch on LinkedIn
The company page plus the founder and a few teammates.
Do partner launches do well on LinkedIn
They reach both audiences when both sides post.