Today’s Marketing
Make a partner launch feel like a party
Lavender

Make a partner launch feel like a party

Lavender's CEO announced its Gong integration with a playful opener and an easter egg.

Updated · By Blake Emal

Will Allred's post opens Welcome to the pipeline party, Gongsters, names the integration, mentions an easter egg game on the website, and explains the shared view of AI behind the partnership. Speaking to the partner's users by a nickname makes the launch feel like a welcome, and the game gives a reason to visit.

  1. Address the partner's users directly
  2. Say what launched in one line
  3. Add a small playful surprise
  4. Explain why the two companies fit
  5. Hint at what comes next

Posted Feb 16, 2024 · Lavender

LinkedIn Post Examples

Share the numbers from your viral postYurii RebrykShare the numbers from your viral postPromise a playbook then admit there is noneSri GuduguntlaPromise a playbook then admit there is noneLead with results in the first two linesLara AcostaLead with results in the first two linesGive founders a numbered list of post ideasAdam RobinsonGive founders a numbered list of post ideasWrite the meat first then the trailerJustin WelshWrite the meat first then the trailerList the jobs an integration doesClayList the jobs an integration does