Justin Welsh
Write the meat first then the trailer
Justin Welsh broke down how he writes a LinkedIn post: content first, then a hook, then a one line mantra.
Updated · By Blake Emal
On Indie Hackers, Justin Welsh shows one post: four ideas as the meat, a three line trailer ending in Here are 4 simple ideas before the see more fold, and a closing mantra, Help is a digital currency. He says that post was seen 72,477 times.
Writing the value first means the hook promises something that is already there.
- Write the useful part first
- Write a first line that breaks the scroll
- End the trailer on a promise before see more
- Summarize in a few lines
- Close with a line people will repeat
Captured Oct 21, 2026 CT · Justin Welsh
