How to write a LinkedIn hook

What are the steps

1. Write the content firstThen write the hook for what is already there.
2. Lead with a resultLara Acosta opens with impressions in 30 days.
3. Add a time frameNumbers with dates feel real.
4. End the trailer on a promiseThe line right before see more.
5. Break the patternHyperbound teased a playbook then said there is none.

How do the options compare

Which real examples show it

Justin Welsh

1. Write the meat first then the trailer

Writing the value first means the hook promises something that is already there.

1. Write the useful part first
2. Write a first line that breaks the scroll
3. End the trailer on a promise before see more
4. Summarize in a few lines
5. Close with a line people will repeat

Full breakdown · Source

Lara Acosta

2. Lead with results in the first two lines

The result sits above the see more fold, so readers know the payoff before they click.

1. Put the result in the first two lines
2. Give a time frame
3. List what is inside
4. Link the full video
5. Ask readers to comment

Full breakdown · Source

Sri Guduguntla

3. Promise a playbook then admit there is none

The fake out is a pattern break, and the honest story is more useful than a list.

1. Open with a result people want
2. Tease the format readers expect
3. Break it with honesty
4. Tell the real story in short lines
5. Credit the people who helped

Full breakdown · Source

Yurii Rebryk

4. Share the numbers from your viral post

Real funnel numbers are rare on LinkedIn, so founders save and share them.

1. Wait a week after a post performs
2. List impressions through to signups
3. Answer the question people asked in comments
4. Recommend the channel to peers
5. End with a question

Full breakdown · Source

Lavender

5. Make a partner launch feel like a party

Speaking to the partner's users by a nickname makes the launch feel like a welcome, and the game gives a reason to visit.

1. Address the partner's users directly
2. Say what launched in one line
3. Add a small playful surprise
4. Explain why the two companies fit
5. Hint at what comes next

Full breakdown · Source

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