Today’s Marketing

How to get more people to read your changelog

To get more people to read your changelog, give them a way to follow it and a reason to come back. Add an email subscribe box and RSS at the top, ship on a visible rhythm, feature the big launches, and add a personal touch. Then share each entry where your users already are.

Updated · By Blake Emal · 6 real examples, each linked to its source

What are the steps

  1. Add email and RSSAttio puts an email box under the headline, and Amplitude offers RSS and email updates.
  2. Show your rhythmRailway says Weekly product updates since 2021, and Liveblocks titles blocks by week.
  3. Name a roundupPlain publishes a Weekly Drop between single feature posts.
  4. Link your social accountsRailway links X and RSS under the headline.
  5. Add a personal noteTally opens with a note from its founders and an office hours invite.

How do the options compare

TacticWhy it worksReal example
Email subscribeReaches readers in the inboxAttio
RSS and emailFits how developers followAmplitude
Visible rhythmSets a reason to returnRailway
Named roundupEasy to followPlain
Founder noteFeels personalTally

Where do these numbers come from

  1. Railway changelog
  2. Tally changelog

Which real examples show it

Put a subscribe box in the changelog hero
Attio

1. Put a subscribe box in the changelog hero

An email box at the top turns readers into a list you can reach with every release, and the year scrubber shows years of steady shipping.

  1. Put an email subscribe box under the headline
  2. Add a timeline people can jump through
  3. Write a one line benefit under each title

Full breakdown · Source

Show how many updates each area got
Amplitude

2. Show how many updates each area got

Counts on the area chips prove momentum at a glance and let each buyer jump to the part of the product they care about.

  1. Add filter chips for each product area
  2. Show the number of updates on each chip
  3. Offer both RSS and email updates

Full breakdown · Source

Name each update by week
Liveblocks

4. Name each update by week

Week numbers make the release rhythm visible, so readers can see at a glance that the team ships on a steady schedule.

  1. Group updates by week
  2. Use the week number as the title
  3. List version numbers inside each week

Full breakdown · Source

Put signup buttons on the changelog
Plain

5. Put signup buttons on the changelog

Many changelog readers are evaluating the product, so a trial and a demo button turn that interest into a next step.

  1. Add trial and demo buttons under the headline
  2. Mix single features with a weekly roundup
  3. Give the roundup a repeatable name

Full breakdown · Source

Add a note from the founders
Tally

6. Add a note from the founders

A personal note at the top makes the changelog feel like a letter from the team, and it asks loyal users for the review that helps most.

  1. Open with a short note from the founders
  2. Ask for a review
  3. Invite readers to a live session

Full breakdown · Source

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What else do people ask

Should you email every changelog entry

Usually not. Send a roundup on a steady beat and save single emails for big launches.

Does a changelog help retention

It shows customers the product keeps improving and tells them about features they may have missed, which supports retention, but measure it with your own data.

Where else should you share entries

On your social accounts, in your product, and in your docs. Railway links X and RSS from the top of its page.

Related answers

One email every Monday