Attio1. Welcome buyers to a new category
A warm welcome to a new idea feels like an invite, not a pitch.
- Name the new category in four words
- Say what it does in one line
- Show it working right below
Marketing and sales tool landing page examples
The best marketing and sales tool landing page examples make one clear move and back it with proof. Our library has 9 real ones from Attio, Clay, Loops and others, each linked to the source. Common moves: welcome buyers to a new category, sell the system not the feature and show the customers right under the hero.
Updated · By Blake Emal · 9 real examples, each linked to its source
What do they have in common
| Brand | Move | Why it works |
|---|---|---|
| Attio | Welcome buyers to a new category | A warm welcome to a new idea feels like an invite, not a pitch. |
| Clay | Sell the system not the feature | Buyers picture an outcome machine instead of a list of tools. |
| Loops | Show the customers right under the hero | Logos of known teams answer who uses this before anyone asks. |
| Intercom | Sell the system not one feature | Calling it a system answers the fear that AI support leaves humans out. |
| Gong | Rotate outcomes to speak to every buyer | Each role in the buying group sees its own outcome without the page needing a section for each. |
| Pipedrive | Group apps by revenue stage | Salespeople think in pipeline stages, so stage named groups match how they find a fix for a gap. |
| Zendesk | Split the marketplace into clear doors | Four clear doors let admins, developers and buyers each start in the right place without reading a long list. |
| Attio | Put a subscribe box in the changelog hero | An email box at the top turns readers into a list you can reach with every release, and the year scrubber shows years of steady shipping. |
| Loops | Keep the list short enough to scan | A one row per update list lets readers scan a long history in seconds and click only what matters to them. |
How do I copy these moves
- Name the new category in four words
- Write the headline as an outcome
- Put a logo row right under your buttons
- Name both sides of the work
- List the outcome each buyer role wants
Which examples are worth studying
Attio
Clay2. Sell the system not the feature
Buyers picture an outcome machine instead of a list of tools.
- Write the headline as an outcome
- Pair it with a visual that feels like a machine
- Offer a free trial and a demo side by side
Loops3. Show the customers right under the hero
Logos of known teams answer who uses this before anyone asks.
- Put a logo row right under your buttons
- Pick names your buyers admire
- Show the editor right after the logos
Intercom4. Sell the system not one feature
Calling it a system answers the fear that AI support leaves humans out.
- Name both sides of the work
- Call it a system or a whole
- Name the flagship feature below
Gong5. Rotate outcomes to speak to every buyer
Each role in the buying group sees its own outcome without the page needing a section for each.
- List the outcome each buyer role wants
- Rotate them in one headline slot
- Keep the fixed part about the category
Pipedrive6. Group apps by revenue stage
Salespeople think in pipeline stages, so stage named groups match how they find a fix for a gap.
- Map categories to your customer's funnel
- Write them as goals in their words
- Announce new connection types in a banner
Zendesk7. Split the marketplace into clear doors
Four clear doors let admins, developers and buyers each start in the right place without reading a long list.
- Split what you offer into a few types
- Give each type one line and a button
- Include a door for human help
Attio8. Put a subscribe box in the changelog hero
An email box at the top turns readers into a list you can reach with every release, and the year scrubber shows years of steady shipping.
- Put an email subscribe box under the headline
- Add a timeline people can jump through
- Write a one line benefit under each title
Loops9. Keep the list short enough to scan
A one row per update list lets readers scan a long history in seconds and click only what matters to them.
- Use one row per update
- Put the date and a Read link on each row
- Write a one line promise as the intro
What else do people ask
What makes good marketing and sales tool landing page examples
The best marketing and sales tool landing page examples make one clear move and back it with proof. Our library has 9 real ones from Attio, Clay, Loops and others, each linked to the source. Common moves: welcome buyers to a new category, sell the system not the feature and show the customers right under the hero.
Which marketing and sales tool brands are in this list
Attio, Clay, Loops, Intercom, Gong, Pipedrive, Zendesk.
Where do these examples come from
Each one is a public page, post, ad or email with a link to the source, captured by Today’s Marketing in 2026.