Clay1. Sell the system not the feature
Buyers picture an outcome machine instead of a list of tools.
- Write the headline as an outcome
- Pair it with a visual that feels like a machine
- Offer a free trial and a demo side by side
Clay marketing examples
Our library holds 4 public Clay marketing examples across its homepage, pricing page and LinkedIn posts, each linked to the source. The recurring moves: sell the system not the feature, put logos next to your prices and list the jobs an integration does.
Updated · By Blake Emal · 4 real examples, each linked to its source
What does Clay do at a glance
| Channel | Move | Source |
|---|---|---|
| Landing pages | Sell the system not the feature | Link |
| Pricing pages | Put logos next to your prices | Link |
| LinkedIn posts | List the jobs an integration does | Link |
| LinkedIn posts | Launch the same feature from a person too | Link |
How does Clay handle its homepage
ClayHow does Clay handle its pricing page
Clay1. Put logos next to your prices
Known logos make the price feel safe to pay.
- Add a logo row near the headline
- Color code each plan
- Show monthly and annual with the saving
How does Clay handle its LinkedIn posts
Clay1. List the jobs an integration does
Numbered jobs make an abstract integration concrete, and the event gives a next step.
- Open with the value buyers are missing
- Name both products
- List three concrete jobs
- Bold each job
- Invite to a live demo
Clay2. Launch the same feature from a person too
A personal account with humor reaches people the company page does not.
- Ship the company post
- Have a teammate post the same launch
- Explain it in one sentence
- Add one surprising line
- Use a short video
What else do people ask
What channels does Clay use in its marketing
In our library: homepage, pricing page and LinkedIn posts. The library covers public examples only, so Clay may use other channels too.
What can I copy from Clay's marketing
Sell the system not the feature: Write the headline as an outcome; Put logos next to your prices: Add a logo row near the headline; List the jobs an integration does: Open with the value buyers are missing.
Where do these examples come from
Each one is a public page, post, ad or email with a link to the source, captured by Today’s Marketing in October 2026.