
1. Welcome buyers to a new category
A warm welcome to a new idea feels like an invite, not a pitch.
- Name the new category in four words
- Say what it does in one line
- Show it working right below
Our library holds 2 public Attio marketing examples across its homepage and pricing page, each linked to the source. The two moves: welcome buyers to a new category, and show the whole journey in your plans. Each one below has what Attio did, why it works and the steps to copy it.
Updated · By Blake Emal · 2 real examples, each linked to its source
| Channel | Move | Source |
|---|---|---|
| Landing pages | Welcome buyers to a new category | Link |
| Pricing pages | Show the whole journey in your plans | Link |

A warm welcome to a new idea feels like an invite, not a pitch.

Buyers see a plan for today and a plan for later.
In our library: homepage and pricing page. The library covers public examples only, so Attio may use other channels too.
Welcome buyers to a new category: Name the new category in four words; Show the whole journey in your plans: Write one line about growing with you.
Each one is a public page, post, ad or email with a link to the source, captured by Today’s Marketing in October 2026.