Today’s Marketing
Sell the system not one feature
Intercom

Sell the system not one feature

Intercom's headline is A complete system for AI and human customer service, with its AI agent Fin named in the description.

Updated · By Blake Emal

Calling it a system answers the fear that AI support leaves humans out. To copy it, name both sides of the work. Then call it a system or a whole.

  1. Name both sides of the work
  2. Call it a system or a whole
  3. Name the flagship feature below

Live page captured Oct 22, 2026 · Intercom

Landing Page ExamplesAI Era Landing Page Examples

Name both users in your headlineLinearName both users in your headlineWelcome buyers to a new categoryAttioWelcome buyers to a new categorySell the system not the featureClaySell the system not the featurePromise one shortcut to everythingRaycastPromise one shortcut to everythingShow the free plan right in the heroPostHogShow the free plan right in the heroTurn a common saying into your headlineRampTurn a common saying into your headline