Linear1. Name both users in your headline
Naming agents next to teams tells buyers the product fits how they work now.
- Name every kind of user in one line
- Show the real product under the headline
- Keep the sub line to one short sentence
SaaS landing page examples
The best SaaS landing page examples make one clear move and back it with proof. Our library has 12 real ones from Linear, Attio, Clay and others, each linked to the source. Common moves: name both users in your headline, welcome buyers to a new category and sell the system not the feature.
Updated · By Blake Emal · 12 real examples, each linked to its source
What do they have in common
| Brand | Move | Why it works |
|---|---|---|
| Linear | Name both users in your headline | Naming agents next to teams tells buyers the product fits how they work now. |
| Attio | Welcome buyers to a new category | A warm welcome to a new idea feels like an invite, not a pitch. |
| Clay | Sell the system not the feature | Buyers picture an outcome machine instead of a list of tools. |
| Raycast | Promise one shortcut to everything | A single big promise and a single action make the choice easy. |
| PostHog | Show the free plan right in the hero | Removing price worry at the first glance gets more people to start. |
| Ramp | Turn a common saying into your headline | A phrase everyone knows becomes a promise people remember. |
| Retool | Answer the worry your buyers have today | Speaking to a fresh pain shows the product is current. |
| Superhuman | Promise help everywhere people work | One broad promise ties a whole suite together. |
| Loops | Show the customers right under the hero | Logos of known teams answer who uses this before anyone asks. |
| Mercury | Put the time to start in the hero | A clear time cost makes signing up feel small. |
| Notion | Put people and agents in one line | A rotating verb shows many uses without a long list, and naming agents makes an old category feel current. |
| Figma | Grow the category in your headline | Borrowing full stack from engineering tells buyers Figma now covers more of the build than design alone. |
How do I copy these moves
- Name every kind of user in one line
- Name the new category in four words
- Write the headline as an outcome
- Write a promise under six words
- Put free plan facts next to the headline
Which examples are worth studying
Linear
Attio2. Welcome buyers to a new category
A warm welcome to a new idea feels like an invite, not a pitch.
- Name the new category in four words
- Say what it does in one line
- Show it working right below
Clay3. Sell the system not the feature
Buyers picture an outcome machine instead of a list of tools.
- Write the headline as an outcome
- Pair it with a visual that feels like a machine
- Offer a free trial and a demo side by side
Raycast4. Promise one shortcut to everything
A single big promise and a single action make the choice easy.
- Write a promise under six words
- Give the page one main button
- Let bold visuals carry the mood
PostHog5. Show the free plan right in the hero
Removing price worry at the first glance gets more people to start.
- Put free plan facts next to the headline
- Say no credit card required
- Offer an install with AI option
Ramp6. Turn a common saying into your headline
A phrase everyone knows becomes a promise people remember.
- Find a saying tied to your benefit
- Add a twist that makes it yours
- Put the email field right under it
Retool7. Answer the worry your buyers have today
Speaking to a fresh pain shows the product is current.
- Name a worry that is new this year
- Offer the fix in the same line
- Let people start from a prompt
Superhuman8. Promise help everywhere people work
One broad promise ties a whole suite together.
- Write one promise that covers every product
- Show the products floating around a person
- Keep a single call to action
Loops9. Show the customers right under the hero
Logos of known teams answer who uses this before anyone asks.
- Put a logo row right under your buttons
- Pick names your buyers admire
- Show the editor right after the logos
Mercury10. Put the time to start in the hero
A clear time cost makes signing up feel small.
- Say how long sign up takes
- Place the email field in the hero
- Use a calm visual that fits the brand
Notion11. Put people and agents in one line
A rotating verb shows many uses without a long list, and naming agents makes an old category feel current.
- Write one line with a slot for the verb
- Rotate three to five real use cases in it
- Show the product under the line
Figma12. Grow the category in your headline
Borrowing full stack from engineering tells buyers Figma now covers more of the build than design alone.
- Pick the bigger job your product now does
- Name it with a word buyers already know
- Back it with one line on what is new
What else do people ask
What makes good SaaS landing page examples
The best SaaS landing page examples make one clear move and back it with proof. Our library has 12 real ones from Linear, Attio, Clay and others, each linked to the source. Common moves: name both users in your headline, welcome buyers to a new category and sell the system not the feature.
Which SaaS brands are in this list
Linear, Attio, Clay, Raycast, PostHog, Ramp, Retool, Superhuman, Loops, Mercury, Notion, Figma.
Where do these examples come from
Each one is a public page, post, ad or email with a link to the source, captured by Today’s Marketing in 2026.