PostHog1. Show the free plan right in the hero
Removing price worry at the first glance gets more people to start.
- Put free plan facts next to the headline
- Say no credit card required
- Offer an install with AI option
PostHog marketing examples
Our library holds 3 public PostHog marketing examples across its homepage, pricing page and launches, each linked to the source. The recurring moves: show the free plan right in the hero, lead with how many people pay nothing and show your shipping pace in public.
Updated · By Blake Emal · 3 real examples, each linked to its source
What does PostHog do at a glance
| Channel | Move | Source |
|---|---|---|
| Landing pages | Show the free plan right in the hero | Link |
| Pricing pages | Lead with how many people pay nothing | Link |
| Launches | Show your shipping pace in public | Link |
How does PostHog handle its homepage
PostHogHow does PostHog handle its pricing page
PostHog1. Lead with how many people pay nothing
Starting with free builds trust before any number shows up.
- Open with your free plan story
- List what free includes every month
- Explain why someone would pay later
How does PostHog handle its launches
PostHog1. Show your shipping pace in public
A long, steady list makes the case for speed better than any claim on the home page.
- Log every change, even small ones
- Date each entry
- Link the changelog from your home page
What else do people ask
What channels does PostHog use in its marketing
In our library: homepage, pricing page and launches. The library covers public examples only, so PostHog may use other channels too.
What can I copy from PostHog's marketing
Show the free plan right in the hero: Put free plan facts next to the headline; Lead with how many people pay nothing: Open with your free plan story; Show your shipping pace in public: Log every change, even small ones.
Where do these examples come from
Each one is a public page, post, ad or email with a link to the source, captured by Today’s Marketing in October 2026.