Today’s Marketing
Lead with how many people pay nothing
PostHog

Lead with how many people pay nothing

PostHog's pricing headline reads 97 percent of companies use PostHog for free.

Starting with free builds trust before any number shows up. To copy it, open with your free plan story. Then list what free includes every month.

  1. Open with your free plan story
  2. List what free includes every month
  3. Explain why someone would pay later

Live page captured Oct 21, 2026 · PostHog

Pricing Page Examples

Keep every plan on one clean rowLinearKeep every plan on one clean rowPromise control over costVercelPromise control over costCall your pricing predictableSupabaseCall your pricing predictablePut logos next to your pricesClayPut logos next to your pricesShow the whole journey in your plansAttioShow the whole journey in your plansLet buyers slide to their own priceResendLet buyers slide to their own price