Figma1. Invite your community to speak
Asking the community to speak gets them invested and sharing.
- Announce dates and venue
- Open speaker applications at the same time
- Keep it to two lines
- Link the form
Figma marketing examples
Our library holds 6 public Figma marketing examples across its events, templates and free plans, homepage, pricing page and launches, each linked to the source. The recurring moves: invite your community to speak, credit every maker by name and make your community the front door.
Updated · By Blake Emal · 6 real examples, each linked to its source
What does Figma do at a glance
| Channel | Move | Source |
|---|---|---|
| Events | Invite your community to speak | Link |
| Events | Credit every maker by name | Link |
| Product led growth | Make your community the front door | Link |
| Landing pages | Grow the category in your headline | Link |
| Pricing pages | Split the plan choice from the seat choice | Link |
| Launches | Turn release notes into a destination | Link |
How does Figma handle its events
Figma
Figma2. Credit every maker by name
Crediting makers gets each of them to share it. It reached 4.6M views.
- Commission community work for an event
- Credit every maker by name and handle
- Post it natively
- Thank them in replies
How does Figma handle its templates and free plans
Figma1. Make your community the front door
Free files from the community bring new users in through search.
- Host a free library of user work
- Highlight new formats at the top
- Make every file one click to try
How does Figma handle its homepage
Figma1. Grow the category in your headline
Borrowing full stack from engineering tells buyers Figma now covers more of the build than design alone.
- Pick the bigger job your product now does
- Name it with a word buyers already know
- Back it with one line on what is new
How does Figma handle its pricing page
Figma1. Split the plan choice from the seat choice
Splitting one hard choice into two easy ones makes seat based pricing feel simple.
- Break pricing into two clear choices
- Say both in the headline
- Explain each seat type in plain words
How does Figma handle its launches
Figma1. Turn release notes into a destination
One place for every product means fans and buyers both know where to look for what is new.
- Put all products in one release feed
- Add filters by product
- Feature big launches at the top
What else do people ask
What channels does Figma use in its marketing
In our library: events, templates and free plans, homepage, pricing page and launches. The library covers public examples only, so Figma may use other channels too.
What can I copy from Figma's marketing
Invite your community to speak: Announce dates and venue; Credit every maker by name: Commission community work for an event; Make your community the front door: Host a free library of user work.
Where do these examples come from
Each one is a public page, post, ad or email with a link to the source, captured by Today’s Marketing in October 2026.