
1. Celebrate the history of your category
A physical object tied to the product's history gives fans something to collect.
- Find a historic idea behind your product
- Make a limited physical object from it
- Tie it to a launch
- Say while they last
Our library holds 3 public Mercury marketing examples across its social posts, homepage and Google ads, each linked to the source. The recurring moves: celebrate the history of your category, put the time to start in the hero and put the time to sign up in the ad.
Updated · By Blake Emal · 3 real examples, each linked to its source
| Channel | Move | Source |
|---|---|---|
| Social posts | Celebrate the history of your category | Link |
| Landing pages | Put the time to start in the hero | Link |
| Paid ads | Put the time to sign up in the ad | Link |

A physical object tied to the product's history gives fans something to collect.

A clear time cost makes signing up feel small.

A short time to start removes the biggest worry about switching banks.
In our library: social posts, homepage and Google ads. The library covers public examples only, so Mercury may use other channels too.
Celebrate the history of your category: Find a historic idea behind your product; Put the time to start in the hero: Say how long sign up takes; Put the time to sign up in the ad: Say how long sign up takes.
Each one is a public page, post, ad or email with a link to the source, captured by Today’s Marketing in October 2026.