Today’s Marketing
Celebrate the history of your category
Mercury

Celebrate the history of your category

Mercury marks Mercury Books by reissuing Luca Pacioli's book on double entry bookkeeping.

To mark Mercury Books, Mercury redesigned and reissued Luca Pacioli's book on double entry bookkeeping. A physical object tied to the product's history gives fans something to collect. Mercury marks Mercury Books by reissuing Luca Pacioli's book on double entry bookkeeping.

  1. Find a historic idea behind your product
  2. Make a limited physical object from it
  3. Tie it to a launch
  4. Say while they last

Posted Oct 13, 2026 with 165 likes and 14,607 views · @mercury

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