Mercury1. Put the time to sign up in the ad
A short time to start removes the biggest worry about switching banks.
- Say how long sign up takes
- Name the products
- Add sitelinks for top features
Mercury vs Ramp Google ads
Mercury and Ramp take different routes with their Google ads. Mercury's move is to put the time to sign up in the ad, and Ramp's is to show the old way in its video ad. A short time to start removes the biggest worry about switching banks.
Updated · By Blake Emal · 4 real examples, each linked to its source
How do they compare side by side
| Mercury | Ramp | |
|---|---|---|
| The move | Put the time to sign up in the ad | Show the old way in your video ad |
| What they did | Mercury's search ad reads Apply Online In 10 Minutes Checking and Savings Accounts. | Ramp's video ad shows a man buried in paper with the caption Finance the old way. |
| Why it works | A short time to start removes the biggest worry about switching banks. | Seeing the pain makes the fix obvious without a pitch. |
| First step to copy | Say how long sign up takes | Act out the old painful way |
| Examples in our library | 3 | 7 |
What does Mercury do
MercuryWhat does Ramp do
Ramp1. Show the old way in your video ad
Seeing the pain makes the fix obvious without a pitch.
- Act out the old painful way
- Caption it in a few words
- End with the product as relief
Ramp2. Promise people never do a chore again
Naming one hated chore is more vivid than a feature list.
- Pick the chore people hate most
- Promise it ends
- Show the scene in the video
Ramp3. Add a deadline to your search ad
A date gives the offer urgency without discounting.
- Tie the offer to a date
- Name the chore it removes
- Add a clear sign up sitelink
What else do people ask
Which is better, Mercury or Ramp Google ads
Neither is better in general. Mercury's approach suits you if a short time to start removes the biggest worry about switching banks. Ramp's suits you if seeing the pain makes the fix obvious without a pitch.
Can I combine both approaches
Yes. Most pages and posts can use more than one move, as long as the main message stays clear.
Where do these examples come from
Both are public examples with source links, captured by Today’s Marketing in October 2026.