How to show AI and MCP integrations on your site

What are the steps

1. Name the assistantsActiveCampaign leads its app list with ChatGPT and Claude.
2. Say what the AI can doDescribe the task, like updating records or automating work.
3. List MCP as a way to connectPagerDuty says integrate by email, API or MCP.
4. Announce it on the hubPipedrive runs a Pipedrive MCP is now available banner.
5. Link to the connector listMerge links Looking for MCP connectors right under its headline.

How do the options compare

Where do these numbers come from

1. Model Context Protocol, Introduction
2. PagerDuty integrations

Which real examples show it

ActiveCampaign

1. Explain the ways to connect

Splitting connectors from integrations tells buyers which kind of connection fits their job before they compare apps.

1. Name each way people can connect
2. Say what each one is best for
3. Put the most asked for apps first

Full breakdown · Source

PagerDuty

2. Name every way to connect

Listing email, API and MCP tells every buyer, from ops to AI teams, that there is a way in for their setup.

1. List every way to connect in the hero
2. Feature the tools buyers adopted most recently
3. Keep the count in the copy

Full breakdown · Source

Pipedrive

3. Group apps by revenue stage

Salespeople think in pipeline stages, so stage named groups match how they find a fix for a gap.

1. Map categories to your customer's funnel
2. Write them as goals in their words
3. Announce new connection types in a banner

Full breakdown · Source

Merge

4. Sell one API that covers a category

Developers buy fewer builds, so naming the category instead of the vendor shows how much work one API saves.

1. Group integrations by software category
2. Promise one build for the whole group
3. Link the newest connection type near the top

Full breakdown · Source

Slack

5. Reframe the marketplace for AI agents

Leading with agents puts the marketplace where buyer interest is moving now, while the curated row keeps it human.

1. Name the newest thing people want to connect
2. Add an editorial pick row
3. Give partners their own button

Full breakdown · Source

Productboard

6. Draw how data flows in and out

One picture shows where Productboard sits in the stack, so a reader sees the whole workflow before reading a single card.

1. Draw your tool in the middle of the stack
2. Put inputs on one side and outputs on the other
3. Use the same groups as page sections

Full breakdown · Source

What else do people ask

Related answers