Today’s Marketing

How to write an integrations page headline

An integrations page headline should do one of three things: state the size of your network, name what connecting unlocks, or name the category your integrations serve. Then use the subhead for the other two. Okta leads with a count, Glean with an outcome and Twilio Segment with its category.

Updated · By Blake Emal · 6 real examples, each linked to its source

What are the steps

  1. Pick the count, the outcome or the categoryChoose the one buyers doubt most.
  2. Make the count exactOkta says more than 8,000 and shows the live total.
  3. Sell the outcomeGlean says it goes from insight to action.
  4. Name the categoryTwilio Segment says Customer Data Platform integrations.
  5. Use the subhead for the restBambooHR pairs over 150 integrations with save time.

How do the options compare

Headline typeWhen to use itReal example
CountLarge networkOkta, PagerDuty
OutcomeIntegrations power the core productGlean
CategoryBuyers search by categoryTwilio Segment
Stack plus growthCommerce and SMB buyersBigCommerce
WorkflowProduct sits between toolsProductboard

Where do these numbers come from

  1. Okta Integration Network
  2. PagerDuty integrations
  3. BambooHR Marketplace

Which real examples show it

Lead with the size of the network
Okta

1. Lead with the size of the network

A big, exact count answers the buyer's first worry, will it work with my tools, before they type a single search.

  1. Put your integration count in the headline
  2. Show the exact live number next to the list
  3. Tag each card with what it supports

Full breakdown · Source

Pair the app count with the payoff
BambooHR

4. Pair the app count with the payoff

The count shows breadth and the second half of the line says why it matters, so the number never stands alone.

  1. Write the count and the benefit in one line
  2. Show your logo linked to familiar apps
  3. Follow with categories buyers already use

Full breakdown · Source

Name every way to connect
PagerDuty

6. Name every way to connect

Listing email, API and MCP tells every buyer, from ops to AI teams, that there is a way in for their setup.

  1. List every way to connect in the hero
  2. Feature the tools buyers adopted most recently
  3. Keep the count in the copy

Full breakdown · Source

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What else do people ask

Should the headline include the number of integrations

If the number is large for your category, yes. PagerDuty puts 750+ in its first paragraph.

Is Integrations a good headline on its own

It works as a label but says nothing. Add a count or an outcome right after it, like Pendo does in its subhead.

How long should it be

One line on desktop. Move the details into the subhead.

Related answers

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