What to do when a buyer cannot find an integration

What are the steps

1. Add a request buttonAshby asks Can't find a specific tool and offers Submit Request.
2. Link the API docsAshby and lemlist both put an API docs button in the hero.
3. Ask at the end of the listPendo closes with Don't see an integration you need.
4. Offer a humanZendesk has a Partners door to speak to a local expert.
5. Track the requestsUse them to rank what to build next.

How do the options compare

Which real examples show it

Ashby

1. Give a path for the missing integration

A buyer who cannot find their tool still has a next step, so a missing integration becomes a conversation instead of a lost deal.

1. Add a request button to the directory
2. Link the API docs from the hero
3. Say missing tools may be in the works

Full breakdown · Source

lemlist

2. Tag the integrations that sync both ways

Sales teams worry about data drifting between tools, so a two way tag answers that before they ask.

1. Describe what moves in and what moves out
2. Tag deep integrations with how they sync
3. Group cards by where people work

Full breakdown · Source

Pendo

3. Put known logos in the hero

Familiar logos say it works with your tools in a single glance, before anyone reads the list.

1. Pick the logos your buyers use most
2. Cluster them in the hero image
3. Label each integration with its category

Full breakdown · Source

Zendesk

4. Split the marketplace into clear doors

Four clear doors let admins, developers and buyers each start in the right place without reading a long list.

1. Split what you offer into a few types
2. Give each type one line and a button
3. Include a door for human help

Full breakdown · Source

Merge

5. Sell one API that covers a category

Developers buy fewer builds, so naming the category instead of the vendor shows how much work one API saves.

1. Group integrations by software category
2. Promise one build for the whole group
3. Link the newest connection type near the top

Full breakdown · Source

What else do people ask

Related answers