Square1. Show the price on every app card
Merchants decide on cost as much as features, so a price on the card saves a click and builds trust.
- Add the price to every app card
- Show the rating and review count beside it
- Lead with a few staff picks
Integrations page vs app marketplace
An integrations page lists the tools your product connects to, mostly built by your own team, and helps buyers check fit. An app marketplace also lists apps built by partners, so it needs ratings, prices, trust badges and a partner program. Start with an integrations page and grow into a marketplace.
Updated · By Blake Emal · 6 real examples, each linked to its source
What are the steps
- Start with your own integrationsList what your team built and what each one does.
- Add partner apps when they arriveLabel who built each one, like Pipedrive does.
- Add ratings and pricesSquare shows both on every card.
- Mark the apps you vouch forWix uses Verified by Wix and Wix Choice badges.
- Give partners a doorSlack has a Become a partner button next to Explore agents.
How do the options compare
| Integrations page | App marketplace | |
|---|---|---|
| Who builds the apps | Mostly your team | Partners and your team |
| Main job | Prove fit before purchase | Help customers add value after purchase |
| Card details | What it does | Rating, price, builder |
| Trust signal | Your brand | Badges and reviews |
| Real example | Close, Ashby, lemlist | Square, Wix, Xero |
Which real examples show it
Square
Wix2. Badge the apps you vouch for
Badges lend the platform's trust to third party apps, which helps site owners pick fast without fear.
- Mark the apps you have checked
- Add ratings and plan details to cards
- Keep categories visible in a sidebar
Xero3. Sort apps by the job to be done
Small business owners think in tasks, not app names, so job named categories get them to the right app in one click.
- Name categories after the task, not the tech
- Let search take tasks and industries
- Show ratings on every card
Slack4. Reframe the marketplace for AI agents
Leading with agents puts the marketplace where buyer interest is moving now, while the curated row keeps it human.
- Name the newest thing people want to connect
- Add an editorial pick row
- Give partners their own button
Close5. Show the integrations teams set up first
New users want to copy what working teams do, so a short list of first setups beats an alphabetical wall.
- Find the integrations most customers add first
- Show them in their own row at the top
- Give each one a single line of what it does
Ashby6. Give a path for the missing integration
A buyer who cannot find their tool still has a next step, so a missing integration becomes a conversation instead of a lost deal.
- Add a request button to the directory
- Link the API docs from the hero
- Say missing tools may be in the works
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What else do people ask
When should a SaaS company launch an app marketplace
When outside developers start building on your API and customers ask which apps to trust. Before that, a clear integrations page is enough.
Can one page be both
Yes. Zendesk splits its marketplace into Apps, Connectors, Themes and Partners on one page.
Do marketplaces help SEO
Each app page can rank for searches that pair your product with another tool, so they add many useful entry pages.