Today’s Marketing

How to turn one post into a week of content with AI

Pick one post that already did well, give the agent the post and your brief, and ask for one new piece per channel that keeps the core idea: a thread, a LinkedIn post, a newsletter intro, a short video script and an email. Edit each for the channel and spread them over the week.

Updated · By Blake Emal · 6 real examples, each linked to its source

What are the steps

  1. Pick a proven postUse one that already earned replies or clicks.
  2. Name the core ideaOne sentence the agent must keep.
  3. Ask per channelThread, LinkedIn, newsletter, video script, email.
  4. Edit for the channelLength, hook and format differ by channel.
  5. Schedule across the weekOne piece a day, not all at once.

At a glance

ChannelFormatEdit to check
XThread with a hookFirst line stands alone
LinkedInShort story postLine breaks and one point
NewsletterIntro and linkSays why now
Video30 second scriptShows the product

Which real examples show it

Give creators one shared opening line
CapCut

3. Give creators one shared opening line

One shared line makes the news easy to spot across many feeds, while each creator's own video idea shows a different use, so the message spreads without feeling copied.

  1. Write one opening line every creator uses
  2. Let each creator show their own use case
  3. Say where it works today and what comes next
  4. Give everyone the same hashtags

Full breakdown · Source

Put each new feature on its own line
Notion

4. Put each new feature on its own line

The list lets a reader scan the whole release in two seconds and pick the item they care for, and the thread hook pulls them into detail.

  1. Pick the 4 to 6 biggest changes in your release
  2. Write each as an arrow line under 8 words
  3. End with a hook that opens a thread
  4. Give each line its own reply with a visual
  5. Pin the post for launch week

Full breakdown · Source

Join a joke your audience already shares
Supabase

5. Join a joke your audience already shares

It joins the conversation developers are already having on AI tools, with a joke they recognize.

  1. Watch what your audience jokes on this week
  2. Make a screenshot that captures the joke
  3. Caption it in three words or fewer
  4. Post it while the topic is hot

Full breakdown · Source

What else do people ask

Will repurposed posts feel repetitive

Not if each piece is rewritten for its channel and spaced out.

Should I use the same hook everywhere

Keep the idea, change the hook to fit each channel.

Can agents post on schedule

Some can through connectors. Keep a review step before anything goes live.

Keep going

Free AI marketing email course

Eight short lessons on doing real marketing work with ChatGPT, Claude, Grok Bot or any agent you use. Each lesson ends with one task. Lessons open soon. Confirm your email and Lesson 1 arrives the day the course opens. Confirming also adds you to our Monday email, and you can unsubscribe any time.

See all 8 lessons